I agree in principle, but at the same time, I think it's a mistake to over-generalize the Chinese marketplace. I think there's a tremendous opportunity if a manufacturer were brave enough to aim higher. Heck, Apple resellers are popping up everywhere these days and since the iPhone is not (legitimately) sold in China, they're not pushing phones out the door. And by "aim higher" I don't mean Oppo slapping a pretty GUI on a Rockchip player and selling it for 1000 RMB. There is a lot more disposable income here these days and while phones remain the status symbol of choice -either self-purchased or from the parents

- I think there's enough demand to justify a high capacity, high quality player. FLAC & APE are
de rigeur on players these days, so it's time to put aside the preconception of Chinese consumers all using/preferring low-bitrate MP3's or RM files.