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Old 01-18-2008   #1 (permalink)
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ONDA's deal with Jay Chou



You might have seen the guy in the cowboy hat on recent MP3 players from ONDA. Truth is, they signed a deal with one of Asia's hottest singers - Jay Chou from Taiwan. Jay Chou's latest album The Cowboy is Busy features him in a cowboy suite.

With this deal, Jay Chou performed, in a ONDA event, three songs to Chinese fans. New ONDA players will also have the latest Jay Chou album (The Cowboy is Busy) legally preloaded.

According to my ONDA source, the deal was inked around 5 weeks ago at a price of CNY 1.8 million (approx. USD $ 250,000).
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Old 01-18-2008   #2 (permalink)
Ah, it plays video!
 
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Quote:
Originally Posted by Err0r View Post
You might have seen the guy in the cowboy hat on recent MP3 players from ONDA. Truth is, they signed a deal with one of Asia's hottest singers - Jay Chou from Taiwan. Jay Chou's latest album The Cowboy is Busy features him in a cowboy suite.

With this deal, Jay Chou performed, in a ONDA event, three songs to Chinese fans. New ONDA players will also have the latest Jay Chou album (The Cowboy is Busy) legally preloaded.

According to my ONDA source, the deal was inked around 5 weeks ago at a price of CNY 1.8 million (approx. USD $ 250,000).
Now I understand why this guy appears in lots of skins of firmware of Onda and Teclast... there is a close relation between this two brands.

I can't imagine me using a firmware with this Jay guy appearing every moment... my girlfriend would think that's strange
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Old 01-18-2008   #3 (permalink)
Oh, it plays music!
 
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Jay was also used on the menus for those "spy pics" of the Teclast M25.

With no money to be made on CD's in China, Taiwan, HK, etc., it's always interesting to see how closely music stars are aligned with company sponsorship and advertising. It's all just part of the business with no pretensions.
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