You might have seen the guy in the cowboy hat on recent MP3 players from ONDA. Truth is, they signed a deal with one of Asia's hottest singers - Jay Chou from Taiwan. Jay Chou's latest album
The Cowboy is Busy features him in a cowboy suite.
With this deal, Jay Chou performed, in a ONDA event, three songs to Chinese fans. New ONDA players will also have the latest Jay Chou album (
The Cowboy is Busy) legally preloaded.
According to my ONDA source, the deal was inked around 5 weeks ago at a price of CNY 1.8 million (approx. USD $ 250,000).