It says Firmware Updating Successful in the consumer update app. I even let it sit for 10 minutes before unplugging it from the pc/player and still no luck I have the white screen. I tried both Ci firmware and NOCI firmware. Even though my player says CI on the back of it which means to only use the CI Firmware. But I had to try something. Any other suggestions. I was stuck on the usb rock not recognized like you until I read this thread. But even after getting the successfull firmware update it the consumer app it still is dead.
